#2 in whatsapp api providers · flat monthly fee, genuinely no per-message markup
88/100
verdictthe value winner at scale — a flat fee per number and nothing added per message, which at high volume beats every percentage-based competitor outright.
360dialog vs Gupshup
Gupshup
360dialog
price
$0.001 per message
€49 / number / month
free tier
no
no
type
bsp reselling meta
bsp — pure api
platform fee
none — per message only
€49–249 / number / month
markup on meta
$0.001 per message
none
ai agent support
bot builder; no mcp
none — bring your own
self-serve
yes
yes
switch forhigh volume, where a per-message markup would dominate the bill
pros
+no markup on meta's rates at all
+cheapest structure at high volume by a wide margin
+publishes throughput numbers and support slas, which is rare
+documented embedded signup for onboarding your own customers
cons
−no inbox, template builder, analytics or ai tooling
#3 in whatsapp api providers · the only provider here shipping an mcp server
85/100
verdictranked this high almost entirely on one thing: a real first-party mcp server covering the whole agent lifecycle, including pre-deployment evals. nobody else has shipped that.
WATI vs Gupshup
Gupshup
WATI
price
$0.001 per message
tiered monthly plans; ai features are paid add-ons
free tier
no
no
type
bsp reselling meta
saas wrapper on cloud api
platform fee
none — per message only
tiered monthly + per-seat
markup on meta
$0.001 per message
states none — verify
ai agent support
bot builder; no mcp
mcp server + agent evals
self-serve
yes
yes
switch forteams building agents who want the tooling rather than raw api access
pros
+first-party mcp server with oauth — unique in this category
+pre-deployment agent evals, not just a bot builder
+runs on the compliant official business api
+good smb-facing interface on top of it
cons
−ai features are paid add-ons above the plan price
#4 in whatsapp api providers · the best developer experience, at the worst per-message shape for agents
83/100
verdictunmatched docs, six official sdks and the only real sandbox in the category — attached to a pricing model that punishes exactly the conversational traffic an ai agent generates.
Twilio vs Gupshup
Gupshup
Twilio
price
$0.001 per message
$0.005 per message, inbound and outbound
free tier
no
yes
type
bsp reselling meta
bsp reselling meta
platform fee
none — per message only
none — per message only
markup on meta
$0.001 per message
$0.005 in and out
ai agent support
bot builder; no mcp
sdks only; no mcp
self-serve
yes
yes
switch forprototyping, and multi-channel products where whatsapp is one of several
pros
+best documentation and sdk coverage in the category
+real sandbox — test without a waba or approved sender
+one vendor across whatsapp, sms, voice and email
+mature, reliable, and well understood by most engineers
cons
−$0.005 on inbound as well as outbound is punishing for agents
−failed messages are billed
−effective markup is among the highest here at volume
#5 in whatsapp api providers · transparent pricing, no message markup, real workflow tool-calling
81/100
verdictthe clearest pricing of any saas option here — a flat plan, no markup on meta, and http requests inside workflows that give an agent real tool-calling.
Respond.io vs Gupshup
Gupshup
Respond.io
price
$0.001 per message
$79 / month (starter)
free tier
no
no
type
bsp reselling meta
saas wrapper on cloud api
platform fee
none — per message only
$79–279 / month
markup on meta
$0.001 per message
none
ai agent support
bot builder; no mcp
ai agents + workflow http calls
self-serve
yes
yes
switch forteams who want an inbox and agent tooling without paying a per-message tax
pros
+no markup on meta's fees, stated explicitly
+http requests in workflows give agents real tool-calling
+ai agents included from the growth tier
+rare access to the whatsapp business calling api
cons
−ai agents gated behind the $159 tier
−starter plan lacks broadcasts, workflows and ai entirely
#7 in whatsapp api providers · possibly the lowest published markup of any major cpaas
76/100
verdictsplits the bill into meta's fee plus a platform fee starting around a hundredth of a cent — on paper the cheapest major cpaas here, if the floor rate applies where you send.
Vonage vs Gupshup
Gupshup
Vonage
price
$0.001 per message
platform fee from €0.0001 per message
free tier
no
yes
type
bsp reselling meta
bsp reselling meta
platform fee
none — per message only
none — per message only
markup on meta
$0.001 per message
from €0.0001 per message
ai agent support
bot builder; no mcp
sdks only; no mcp
self-serve
yes
yes
switch fordevelopers who want cpaas tooling at close to direct pricing
pros
+platform fee from €0.0001 — lowest published of the major cpaas vendors
+meta's fee and the platform fee are separated explicitly
+unified messages api with six official sdks
+documents marketing messages lite support
cons
−the floor rate is country-specific and may not apply to you
#8 in whatsapp api providers · the best-value india option, with a free tier
72/100
verdictcheaper per-message than its closest local rival and the only option here with a genuinely free starting tier — but the ai add-on costs more than the plan.
Interakt vs Gupshup
Gupshup
Interakt
price
$0.001 per message
free starter; growth $55 / month
free tier
no
yes
type
bsp reselling meta
saas wrapper on cloud api
platform fee
none — per message only
free–$69 / month
markup on meta
$0.001 per message
yes, below enterprise tier
ai agent support
bot builder; no mcp
ai agents add-on ($74.99)
self-serve
yes
yes
switch forindian businesses wanting cheap entry with an upgrade path
pros
+cheaper per-message markup than its closest india rival
#9 in whatsapp api providers · clean b2b sales tooling with no message markup
70/100
verdictno markup and a genuinely good sales-focused product, undermined by seat minimums that put the entry price at $150 a month before a single message.
Rasayel vs Gupshup
Gupshup
Rasayel
price
$0.001 per message
$30 / user / month, minimum 5 seats
free tier
no
yes
type
bsp reselling meta
saas wrapper on cloud api
platform fee
none — per message only
$30–40 / user / month
markup on meta
$0.001 per message
none
ai agent support
bot builder; no mcp
ai assistant, price unpublished
self-serve
yes
yes
switch forb2b sales teams running whatsapp as a channel
#10 in whatsapp api providers · cheap to start, with a markup it doesn't advertise
68/100
verdictpositions itself as the low-cost option while charging a noticeable per-message markup, and puts its ai and chatbot builders behind separate monthly fees.
AiSensy vs Gupshup
Gupshup
AiSensy
price
$0.001 per message
india rates: ₹1.09 marketing, ₹0.145 utility and auth
free tier
no
no
type
bsp reselling meta
saas wrapper on cloud api
platform fee
none — per message only
tiered monthly + add-ons
markup on meta
$0.001 per message
yes — roughly 25–35%
ai agent support
bot builder; no mcp
ai builder as paid add-on
self-serve
yes
yes
switch forindian smbs who want tooling more than the lowest rate
#11 in whatsapp api providers · carrier-grade infrastructure behind unpublished pricing
64/100
verdictgenuine tier-one infrastructure and throughput, ranked down purely because none of its pricing can be verified and the product split confuses buyers.
Sinch vs Gupshup
Gupshup
Sinch
price
$0.001 per message
not published
free tier
no
no
type
bsp reselling meta
bsp reselling meta
platform fee
none — per message only
not published
markup on meta
$0.001 per message
not published
ai agent support
bot builder; no mcp
not documented publicly
self-serve
yes
no
switch forlarge enterprises already buying sinch for sms and voice
pros
+tier-one carrier infrastructure and very high throughput
+enterprise slas and global coverage
+single vendor across many channels
cons
−no verifiable published pricing at all
−raw api and engage are confusingly separate products
every tool on this page went through the same test as Gupshup — same tasks, same order, scored the same way. the comparison tables are the figures from that testing, not vendor spec sheets.