ranked on what ten gigabytes actually costs, what 'unlimited' actually means at each vendor, and whether you're told before you pay or after you're abroad.
last reviewed 27 jul 2026 · 11 tools tested ·list curated by Onur Ozcanxin
the same ten gigabytes for thirty days in europe costs $15 at ubigi and $36 at alosim. airalo, the market leader, charges $31. that is a factor of 2.4 between the cheapest and the dearest for a product where the underlying data is indistinguishable, and no eSIM vendor publishes the comparison because none of them comes out of it well.
'unlimited' is the word doing the most work in this category, and it means something different at every vendor. ubigi gives you 60gb at full speed across the whole plan before dropping to 2mbps. saily gives you 5gb a day, airalo, alosim and jetpac 3gb a day, and nomad just 2gb a day — all of them then throttling to 1mbps. those are the same word describing a thirtyfold difference in what you actually get.
two vendors sell unlimited plans and publish no number at all. holafly's terms say only that the carrier may restrict usage it deems 'excessive' or that 'negatively impacts network performance' — we read its pricing pages, its faq hub, its esim faq category and its terms, and there is no gigabyte figure or speed anywhere. yesim is the same: fair-use language, no threshold. holafly sells nothing but unlimited plans, which means its entire product line is defined by a limit it won't state.
where the number lives matters as much as what it says. nomad prints its 2gb/day cap on every plan card at the point of purchase. airalo's 3gb/day sits in a standalone help article that its pricing page never links to. gigsky discloses a cap inline and then contradicts itself — its europe page says 3.5gb a day, its usa page says 2.5gb. we have ranked disclosure alongside price throughout, because a throttle you discover in a foreign country is a different product from one you agreed to.
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1
Ubigi
less than half airalo's price per gigabyte and the only genuinely generous throttle in the category.
93/100
verdictcheapest verified plan in the ranking and the only unlimited tier most travellers would never throttle — held back by two confusingly similar europe products.
best for
almost any trip — it wins on price and on what 'unlimited' means, which rarely happens together.
price
$15 / 10gb
pricing note
europe 10gb for 30 days at $1.50/gb; usa 10gb $14; unlimited 30 days $62 europe and $65 usa
free tier
no
europe 10gb
$15
cost per gb
$1.50
unlimited 30d
$62
throttle
60gb/plan, then 2mbps
disclosed
on the plan page
$15 for 10gb over 30 days works out at $1.50 a gigabyte, against $3.10 at airalo and $3.60 at saily and alosim for the same thing. the usa plan at $14 is likewise the cheapest single-country price we verified from a conventional provider.
the unlimited tier is where it separates properly. ubigi's fair-use allowance is 60gb of full-speed data across the whole 30-day plan before dropping to 2mbps — not a daily cap, and a ceiling most travellers will never approach. every rival with a published limit throttles at between 2gb and 5gb per day, and to 1mbps rather than 2. it also names its carriers per country — free mobile and orange in france, ee and h3g in the uk, telefonica in germany — which most of this list won't do.
the trap is product naming. 'europe' at $15 and 'europe extended' at $35 both sell 10gb over 30 days and cover different country lists, so it is genuinely easy to buy the wrong one — check the coverage list, not the title. and its usa plans cover hawaii but explicitly exclude alaska.
pros
+cheapest verified 10gb/30-day price in europe and the usa
+60gb full-speed allowance per plan, then 2mbps — most generous here
+names its carrier partners country by country
+data sharing permitted and in-app top-up without wifi
cons
−'europe' and 'europe extended' are easily confused at $15 versus $35
−usa plans exclude alaska
−200+ destinations claimed but the cheap europe tier covers ~34 countries
prints its throttle on every plan card before you pay — and it's the strictest throttle here.
89/100
verdictthe best disclosure practice in the category by a distance, attached to the tightest daily cap and no monthly unlimited option at all.
best for
travellers who want to know exactly what they're buying and will stay on metered plans.
price
$23 / 10gb
pricing note
europe 10gb for 30 days at $2.30/gb, confirmed in nomad's own plan detail; usa 10gb $20; no 30-day unlimited plan exists for either region
free tier
no
europe 10gb
$23
cost per gb
$2.30
unlimited 30d
not sold
throttle
2gb/day, then 1mbps
disclosed
on every plan card
every nomad plan card states the fair-use terms inline at the point of purchase: '2gb/day at 4g/5g, 1mbps after 2gb'. no other vendor here puts the number where the money is — airalo files it in a help article, holafly and yesim don't publish one. nomad also states 'hotspot: yes' explicitly on each plan, and prints price per gb itself.
at $23 for 10gb in europe and $20 in the usa it is mid-field on price, cheaper than airalo and considerably cheaper than saily or alosim, with t-mobile and at&t named as the us carriers.
two real limits. the 2gb daily allowance is the strictest published cap in this ranking, so the transparency cuts both ways — you know exactly what you're getting and it isn't much. and there is no 30-day unlimited plan for europe or the usa at all; the unlimited tiers stop at 10 days in europe and 20 in the usa, so a month of unlimited data is not something nomad sells. plans are also explicitly non-refundable.
pros
+throttle terms printed on every plan card before purchase
+hotspot support stated explicitly per plan
+publishes its own cost-per-gb figure
+names t-mobile and at&t for us coverage
cons
−2gb/day is the strictest published cap here
−no 30-day unlimited plan for europe or the usa
−all plans non-refundable once purchased
−unused plans auto-activate 60 days after purchase
second-cheapest per gigabyte with named carriers — and no published limit on the unlimited plan it sells.
84/100
verdictexcellent value on fixed-gb plans and unusually open about its carriers — then joins holafly in refusing to say what its unlimited tier actually allows.
best for
metered plans on a budget, from a vendor that will at least tell you whose network you're on.
price
$19.20 / 10gb
pricing note
europe 10gb for 30 days at $1.92/gb, discounted from $26.40; usa 10gb $16.80; unlimited 30 days $67.20
free tier
no
europe 10gb
$19.20
cost per gb
$1.92
unlimited 30d
$67.20
throttle
no number published
disclosed
nowhere
$19.20 for 10gb in europe is $1.92 a gigabyte, second only to ubigi among conventional providers, and $16.80 in the usa is likewise strong. it also names its network partners plainly — o2, vodafone, ee, telenor and vivacom in europe, at&t, verizon and t-mobile in the usa — which most rivals treat as confidential.
the unlimited plan is the problem. at $67.20 for 30 days it costs real money, and yesim publishes no gigabyte threshold and no throttled speed anywhere we looked. the europe page says most operators 'implement a daily usage limit' after which speed 'will be reduced, or throttled'; the usa page says speed 'may be limited in accordance with the network operator's fair usage policy'. neither is a number.
two smaller cautions: the headline price is a discount from a higher list figure, so confirm it at checkout, and hotspot support in the usa is stated to depend on which operator you land on rather than being guaranteed.
pros
+$1.92/gb — second cheapest verified here
+names its carrier partners in both regions
+usa plans carry a 180-day activation window
+cheapest usa fixed-gb plan of the conventional providers at $16.80
cons
−no numeric throttle published for its unlimited plan
−advertised prices are discounts from higher list rates
keeps whatsapp and maps working after the throttle bites — behind prices that are permanently 'on sale'.
81/100
verdictgenuinely thoughtful about what happens after you hit the limit, and impossible to know what it really charges, because every price is a markdown from an invented one.
best for
travellers who mostly need messaging and navigation and would rather not think about the cap.
price
$22 / 10gb
pricing note
europe 10gb for 30 days at $2.20/gb, shown as reduced from $32; usa 10gb $19; unlimited 30 days $65.99, shown as reduced from $150
free tier
no
europe 10gb
$22
cost per gb
$2.20
unlimited 30d
$65.99
throttle
3gb/day, then 1mbps
disclosed
on the product page
the throttle terms are stated inline on each product page — 3gb every 24 hours at full speed, then up to 1mbps until the cycle refreshes — and jetpac adds something no one else here offers: continued access to whatsapp, uber, grab and maps after the throttle applies. for the traveller who mainly needs to message and navigate, that changes what throttling costs you.
on price it is competitive at $22 for 10gb in europe and $19 in the usa, with unlimited at $65.99 for 30 days.
every one of those figures is presented as a discount from a higher number, and the discounts are not modest — europe unlimited shows $65.99 against a claimed $150, a 56% reduction. when the list price is never charged, it isn't a list price, and it makes the real baseline unknowable from the vendor's own page. treat the current figure as the price and expect it to persist.
pros
+throttle terms stated inline on the product page
+essential apps keep working after throttling
+unlimited tethering with no stated restriction
+eSIM stays valid 3 months from purchase if unused
cons
−every price is a markdown from an inflated list figure
the biggest catalogue in the category, at double ubigi's price, with the throttle filed somewhere you won't look.
79/100
verdictthe market leader on reach and the default recommendation everywhere — and on the two things this ranking measures, price and disclosure, it is beaten by vendors a tenth its size.
best for
trips to places the smaller vendors don't cover, where catalogue breadth is worth the premium.
price
$31 / 10gb
pricing note
europe 10gb for 30 days at $3.10/gb on the standard tab; usa 10gb $22.50; unlimited 30 days $71 europe and $69 usa
free tier
no
europe 10gb
$31
cost per gb
$3.10
unlimited 30d
$71
throttle
3gb/day, then 1mbps
disclosed
separate help article
the coverage case is real: 200+ locations, a 42-country europe regional plan, and local plans for places the smaller vendors skip. if your itinerary is unusual, airalo is often the only one with a plan for it, and that is worth something the price comparison doesn't capture.
the price comparison is unflattering. $31 for 10gb in europe is $3.10 a gigabyte, more than double ubigi's $15 for the identical thing, and unlimited at $71 for 30 days is near the top of the market. the usa plan at $22.50 is more competitive.
two things are made harder than they need to be. the fixed-gb packages are not the default view — the page opens on the unlimited tab and you must click 'standard' to see them, which nudges you toward the pricier product. and the unlimited fair-use policy, 3gb a day before throttling to 1mbps, lives in a standalone help article the pricing page does not link to. the number is fine; the placement isn't. for the record, the usa page is /united-states-esim — /usa-esim returns a 404.
pros
+200+ locations, the widest catalogue here
+42-country europe regional plan
+usa 10gb at $22.50 is competitively priced
+app in 53 languages with multiple currencies
cons
−$3.10/gb in europe — more than double ubigi
−throttle policy lives in an unlinked help article
−fixed-gb packages hidden behind a non-default tab
the most generous daily allowance of the capped providers, at the most expensive price per gigabyte.
76/100
verdict5gb a day is the most anyone here allows before throttling, and it's stated right on the pricing page — you just pay the category's highest fixed-gb rate for the privilege.
best for
heavier daily users who want the highest published cap and will pay for it.
price
$35.99 / 10gb
pricing note
europe 10gb for 30 days at $3.60/gb; usa 10gb $22.99; unlimited shown by default at 15 days for $49.99
free tier
no
europe 10gb
$35.99
cost per gb
$3.60
unlimited 30d
not shown by default
throttle
5gb/day, then 1mbps
disclosed
on the pricing page
saily prints '5 gb/day without a speed limit. unlimited data at up to 1 mbps' directly on its plan pages. that is more than double nomad's allowance and nearly double airalo's, disclosed where you can see it before paying. on the transparency axis this ranking cares about, saily is near the top.
the price is the problem. $35.99 for 10gb over 30 days in europe works out at $3.60 a gigabyte, the joint-highest here alongside alosim and nearly two and a half times ubigi's rate. the usa plan at $22.99 is more reasonable.
two disclosures worth making. saily is owned by nordvpn, whose blog publishes 'airalo vs holafly' comparisons — we used only its plan pages here and none of its editorial. and saily's own europe page states that access to the saily app may be limited in turkey, which is a candid admission of exactly the problem that made this category hard to research.
pros
+5gb/day before throttling — highest published daily cap here
+fair-use terms stated plainly on the pricing page
+35-country europe bundle, 121-country global option
+discloses its own turkey access limitation
cons
−$3.60/gb — joint most expensive in the ranking
−carrier partners described only as 'the best local networks'
−unlimited tier defaults to a 15-day view, not 30
−unused plans auto-activate 30 days after purchase
clear terms, a bundled phone number, and pricing that pushes you hard toward the unlimited tier.
74/100
verdictdoes the disclosure properly and includes a phone number nobody else bundles — then prices its fixed-gb plans so high that unlimited becomes the only sensible choice.
best for
people who want a phone number included and don't mind paying above the odds for data.
price
$36 / 10gb
pricing note
europe 10gb for 30 days at $3.60/gb; usa 10gb $23; unlimited 30 days $72.50 europe and $69 usa
free tier
no
europe 10gb
$36
cost per gb
$3.60
unlimited 30d
$72.50
throttle
3gb/day, then 1mbps
disclosed
on the plan page
the fair-use terms are stated identically on the europe and usa pages: 3gb of high-speed data a day, then 1mbps until the next day. consistent wording across regions is rarer than it should be — gigsky manages to contradict itself on exactly this point — and alosim also bundles a complimentary phone number with plans, which nothing else here does.
the pricing is the issue and it looks deliberate. $36 for 10gb in europe is $3.60 a gigabyte, joint-highest in this ranking, while its unlimited 'month abroad' tier is $72.50 — just twice the price for many times the data. anyone doing the arithmetic is pushed to unlimited, which is presumably the point.
one inconsistency worth noting: the unlimited price differs by region at $72.50 for europe and $69 for the usa, despite an identical throttle policy and no stated reason. carriers are named for the usa (t-mobile) but described only as '40+ carrier partners' for europe.
pros
+identical, clearly stated throttle terms in both regions
+complimentary phone number included with plans
+t-mobile named as the us carrier
+top-up available on all plans
cons
−$3.60/gb — joint most expensive here
−fixed-gb pricing steers you to the unlimited tier
−unlimited costs more in europe than the usa for no stated reason
the cheapest numbers on this page, because it isn't one provider — it's a shop full of them.
70/100
verdictunbeatable headline prices and no unified terms behind them — you're buying from nextlink or bouygues or sparks, and mobimatter is the counter, not the carrier.
best for
bargain hunters willing to read each individual plan's terms before buying.
price
$10.99 / 12gb
pricing note
europe's nearest tier is 12gb for 30 days at roughly $0.92/gb — no exact 10gb plan; usa 10gb for 30 days $9.99
free tier
no
europe 10gb
12gb tier, $10.99
cost per gb
~$0.92
unlimited 30d
not sold
throttle
varies by issuer
disclosed
nowhere central
$9.99 for 10gb over 30 days in the usa and roughly $0.92 a gigabyte on its nearest europe tier are the lowest figures in this ranking by a clear margin. hotspot is explicitly supported and it claims 190+ countries.
the structure is what you're accepting. mobimatter is a marketplace listing plans from nextlink, sparks, bouygues, '3', roamvault and esimgo, so coverage, top-up behaviour and fair-use terms are set by whichever issuer you happen to buy from. there is no mobimatter fair-use policy to quote because there is no mobimatter network — and none of the plan pages we read carried the underlying issuer's terms either.
two practical warnings. its homepage advertised a 'sparks europe special' 10gb plan at $10.49 that did not appear on the actual plan grid, so what you see promoted may not be buyable. and because each plan is a different product, the comparison this page performs — one vendor, one policy — doesn't really apply to it.
pros
+cheapest verified prices in the ranking
+usa 10gb/30 days for $9.99
+hotspot explicitly supported
+190+ countries via many underlying issuers
cons
−no unified fair-use policy — terms vary by plan
−no exact 10gb/30-day europe plan on the grid
−homepage promotion didn't match the plan listing
−underlying issuer terms not shown on the plan pages
publishes its throttle inline, twice, with two different numbers.
64/100
verdictthe only vendor here whose own two pages disagree about how much data you get before being throttled — and the prices aren't readable without running its javascript.
best for
visa cardholders who may qualify for its free data benefit.
price
unverified
pricing note
plan prices render client-side and did not appear across three attempts; only a 'from $3.99' teaser is visible in the page source
free tier
no
europe 10gb
not readable
cost per gb
not readable
unlimited 30d
not readable
throttle
3.5gb/day eu, 2.5gb/day us
disclosed
inline, but contradictory
gigsky does the right thing structurally: the fair-use terms sit inline on the regional landing pages rather than in a separate document. then the europe page says data 'will slow after 3.5gb per day' and the usa page says unlimited plans 'will slow after 2.5gb per day'. that may be a genuine regional difference or it may be inconsistent copy, and gigsky doesn't say which, so a buyer cannot tell what they're getting.
the pricing could not be verified at all. the plan grid renders client-side and produced nothing readable across three attempts, leaving only a 'from $3.99' teaser. we won't publish a figure we couldn't read, so there is none in the table.
the one genuinely distinctive thing here is a visa cardholder benefit offering free unlimited data to eligible cards, which nothing else in this ranking has. whether that's worth building a trip around depends on terms we couldn't reach.
pros
+throttle disclosed inline on the landing pages, not buried
+free unlimited data benefit for eligible visa cardholders
+claims automatic connection to the fastest available network
cons
−europe and usa pages state different daily caps with no explanation
−plan prices unreadable without javascript
−carrier partners not named
−top-up and expiry terms not stated on the pages checked
steep discounts at high volume, and no thirty-day europe plan to compare with anyone.
58/100
verdictgenuinely cheap at 100gb and structurally impossible to compare at the volume most people buy — and it publishes no fair-use terms we could find.
best for
long-stay travellers buying data in bulk, where its per-gigabyte rate collapses.
price
$18.40 / 10gb usa
pricing note
europe regional plans are sold only in 3, 5, 10 and 15-day terms — no 30-day option exists, so the anchor comparison cannot be made
free tier
no
europe 10gb
no 30-day plan
cost per gb
~$0.88 at 100gb
unlimited 30d
not priced
throttle
not published
disclosed
nowhere
the usa plan is straightforward enough at $18.40 for 10gb over 30 days, mid-field for this ranking. and at the top end flexiroam is genuinely aggressive: 100gb for europe works out around $0.88 a gigabyte, which beats everything here for anyone who actually needs that much.
the europe range doesn't include a 30-day term at all. plans stop at 15 days, so the closest thing to our anchor is 10gb over 3 days at $13.50 — a different product, and we won't pretend otherwise by publishing it as comparable.
the unlimited category appears as a header with no prices attached on the shop pages, and no fair-use or throttle terms surfaced anywhere we looked. for a ranking built on knowing what 'unlimited' costs and means, flexiroam answers neither question.
pros
+around $0.88/gb on its 100gb europe tier
+usa 10gb/30 days at $18.40 is mid-field
+individual european countries sold separately
cons
−no 30-day europe plan — europe stops at 15 days
−unlimited plans listed with no visible price
−no fair-use or throttle terms found
−carrier partners, hotspot and top-up all unstated
sells nothing but unlimited plans and will not tell you, anywhere, what unlimited means.
55/100
verdictthe simplest product here and the least accountable — its entire range is defined by a limit it declines to publish in any form.
best for
short trips where you want one price and no thinking, and won't push the connection hard.
price
$73.90 / 30 days
pricing note
europe unlimited for 30 days, roughly $2.46 a day; usa unlimited $68.90; no fixed-gb plans are sold at all
free tier
no
europe 10gb
not sold
cost per gb
n/a — unlimited only
unlimited 30d
$73.90
throttle
no number published
disclosed
buried in terms, no figure
we looked properly before writing this. the europe and usa pricing pages, the faq hub, the 'about esims' faq category and the terms and conditions. clause 6.3 is the only place fair use appears, and it says a plan's 'data coverage and speed may be subject to a network service provider's fair use policy' and that the carrier 'reserves its right to impose restrictions or limitations on data usage or speed if your usage is deemed excessive or if it negatively impacts the network performance of other users'. there is no gigabyte figure and no speed anywhere on the site.
that matters more here than it would elsewhere, because holafly sells no fixed-gb plans at all. every product it offers is an unlimited plan, so 'unlimited' is the whole proposition, and the terms defining it are 'excessive' and 'negatively impacts'. by contrast ubigi tells you 60gb, saily 5gb a day, nomad 2gb a day.
it is also the most expensive: $73.90 for 30 days in europe and $68.90 in the usa. the pricing page has no duration table — you pick dates on an interactive calendar and a single click defaults to a one-day plan, so the monthly figure takes some work to surface. the 'always on' feature, which supplies 1gb of backup data monthly after a plan lapses, is a genuinely thoughtful touch on a product otherwise short of them.
pros
+one price per trip length, no data arithmetic
+'always on' supplies 1gb of backup data after a plan ends
+validity starts on activation at your destination
+14-day right of withdrawal on unactivated esims
cons
−no fair-use threshold published anywhere on its site
−most expensive 30-day plan in the ranking
−no fixed-gb option for light users
−prices only visible through an interactive date picker
the anchor is a 10gb, 30-day plan for europe and the same for the usa, quoted in usd from each vendor's own plan page on the review date, with cost per gigabyte derived from the europe figure. where a vendor doesn't sell that exact combination the entry says so rather than substituting a different duration — flexiroam's europe plans stop at 15 days and mobimatter's nearest europe tier is 12gb, and both are marked accordingly.
fair-use policies are quoted from the vendor's own terms, with the exact threshold, the throttled speed, and where the disclosure sits. 'no numeric threshold published' is a finding we make only after checking the pricing page, the faq and the terms and conditions, which is what we did for holafly and yesim.
we publish no speed tests. real throughput depends on which local carrier your eSIM lands on, and that varies by country, by time of day and sometimes by handset. what we can check is which networks a vendor names — ubigi and yesim name them per country, most of the rest do not — and we report that instead.
one vendor is a marketplace rather than a carrier reseller. mobimatter aggregates plans from nextlink, sparks, bouygues, roamvault and others, so its price is competitive and its terms are whatever the underlying issuer's are. it has no unified fair-use policy to quote, and that is reported as the structural fact it is.
gigsky's plan prices render client-side and did not appear in three attempts, so its pricing is unverified rather than estimated. flexiroam's unlimited tier carries no visible price on its shop pages.
a note on access, which is itself a finding. researching this ranking from turkey, airalo, holafly and alosim were unreachable — the sites are blocked, not down — and the figures here were gathered over a vpn. saily's own page discloses that its app may be limited in turkey. for a product bought precisely because you are crossing borders, the possibility that you cannot reach your provider's website from where you are standing belongs on the page, and no other comparison mentions it.