#1 in aso tools · the deepest aso suite with prices you can actually see
90/100
verdictthe best all-round default: keyword research, rank tracking, reviews and apple ads under one roof, at a price you don't have to phone a salesperson to learn.
AppTweak vs AppFollow
AppFollow
AppTweak
price
free plan; paid tiers reported around $99/mo+
$79/mo (Essential, billed annually)
free tier
yes
no
platform
web
web
stores
app store, play + many more
app store + google play
data type
measured reviews + modelled aso
modelled (apple asa index)
a/b testing
no
no (use first-party ppo/sle)
api / mcp
api
api (separate product) + ai agents
switch forgrowth teams that want one full-featured suite with published mid-market pricing
pros
+full aso suite across both stores with published mid-market pricing
+strong apple search ads data and management
+real ai-agent tooling shipped in 2025–2026, not just a press release
+grounds assistants with a public llm info page
cons
−enterprise tier and api pricing are quote-gated
−per-tier keyword caps and single seats on lower plans
−keyword popularity comes from the same apple index as rivals
#2 in aso tools · the market-intelligence data leader — behind a sales call
84/100
verdictthe broadest competitive dataset in the market, especially after absorbing data.ai — but you are buying modelled estimates, opaquely priced, and it is overkill for most indie aso work.
Sensor Tower vs AppFollow
AppFollow
Sensor Tower
price
free plan; paid tiers reported around $99/mo+
not public — quote-gated
free tier
yes
no
platform
web
web
stores
app store, play + many more
app store + google play
data type
measured reviews + modelled aso
modelled estimates
a/b testing
no
no
api / mcp
api
api (enterprise tier)
switch forteams whose main need is competitive download, revenue and ad intelligence at scale
pros
+unmatched competitive data breadth across the whole market
+absorbed data.ai, consolidating the two biggest estimate sets
+ad intelligence (pathmatics) alongside store data
cons
−pricing entirely quote-gated; contracts are enterprise-sized
−you are buying modelled estimates, not measured data
−overkill and unaffordable for most indie aso needs
#3 in aso tools · full aso plus apple ads and a serious api — now inmobi-backed
83/100
verdictbreadth plus one of the strongest apis in the category; the may 2026 inmobi acquisition adds weight but also roadmap uncertainty worth watching.
MobileAction vs AppFollow
AppFollow
MobileAction
price
free plan; paid tiers reported around $99/mo+
$15/mo (ASO Lite)
free tier
yes
no
platform
web
web
stores
app store, play + many more
app store + google play
data type
measured reviews + modelled aso
modelled (apple asa index)
a/b testing
no
no
api / mcp
api
large api + ai assistant
switch forteams that want aso, apple ads management and a large api from one vendor
pros
+aso plus genuine apple search ads campaign management
+one of the largest apis in the category for automation
+some published entry pricing (aso lite $15/mo)
+2026 ai assistant and smart-bidding features
cons
−full pricing partly quote-gated
−post-acquisition roadmap and pricing uncertainty (inmobi, may 2026)
−estimates are modelled like the rest of the category
#4 in aso tools · the developer's choice: transparent, scalable, real api
82/100
verdictthe most transparently and granularly priced tool here, with a genuine developer api and a free tier — lighter on competitive intel, but ideal if you want to build on your own numbers.
Appfigures vs AppFollow
AppFollow
Appfigures
price
free plan; paid tiers reported around $99/mo+
free tier; paid from $9.99/mo
free tier
yes
yes
platform
web
web
stores
app store, play + many more
app store + google play
data type
measured reviews + modelled aso
modelled + your own store data
a/b testing
no
no
api / mcp
api
developer api (paid tiers)
switch fordevelopers who own the app and want data plus automation without a sales call
pros
+fully transparent, granular pricing that scales with usage
+genuine developer api on paid tiers
+real free tier and low $9.99 entry point
+combines sales/analytics with aso in one place
cons
−competitive-intelligence depth below the market-data leaders
#5 in aso tools · free, first-party, and the only measured truth for your ios app
80/100
verdictthe only source of measured ios data about your own app, plus free native a/b testing of your icon, screenshots and preview video. no paid tool replaces it.
App Store Connect + Product Page Optimization vs AppFollow
AppFollow
App Store Connect + Product Page Optimization
price
free plan; paid tiers reported around $99/mo+
free (with the $99/yr apple developer program)
free tier
yes
yes
platform
web
web (apple)
stores
app store, play + many more
app store (ios) only
data type
measured reviews + modelled aso
measured (first-party)
a/b testing
no
native (product page optimization)
api / mcp
api
app store connect api
switch forevery ios developer — this is the foundation the paid tools sit on top of
pros
+the only measured (not modelled) data for your own ios app
+free native a/b testing via product page optimization
+custom product pages for campaign-specific listings
+free with the developer program you already pay for
#6 in aso tools · the free, measured, first-party android equivalent
79/100
verdictfree first-party android analytics plus native a/b testing of icon, screenshots and descriptions on live traffic. the android counterpart to app store connect, and just as essential.
Google Play Console + Store Listing Experiments vs AppFollow
AppFollow
Google Play Console + Store Listing Experiments
price
free plan; paid tiers reported around $99/mo+
free (one-time $25 registration)
free tier
yes
yes
platform
web
web (google)
stores
app store, play + many more
google play (android) only
data type
measured reviews + modelled aso
measured (first-party)
a/b testing
no
native (store listing experiments)
api / mcp
api
play developer api
switch forevery android developer — the measured baseline for your own listing
pros
+measured first-party android install and conversion data
+free native a/b testing via store listing experiments
+up to five localised experiments at once
+free beyond the one-time $25 registration
cons
−your own app only — no competitor or keyword data
−title changes require a full update, not an experiment
−no ai or competitive features surfaced as of 2026
#9 in aso tools · the gold standard for pre-launch creative a/b testing
72/100
verdictthe category leader for pre-launch creative and concept testing at scale — but expensive, enterprise-oriented and narrow, and free native a/b testing covers most teams' needs.
SplitMetrics Optimize vs AppFollow
AppFollow
SplitMetrics Optimize
price
free plan; paid tiers reported around $99/mo+
not public — quote-gated
free tier
yes
no
platform
web
web
stores
app store, play + many more
app store + google play
data type
measured reviews + modelled aso
your own experiment data
a/b testing
no
simulated pre-launch (its specialty)
api / mcp
api
limited
switch forteams running high-volume creative experiments before they ship to the store
pros
+leader for high-volume pre-launch creative testing
#10 in aso tools · the most agent-ready aso tool at any price — with caveats
70/100
verdictexceptional value and the best agent access in the category — rest api, cli and an mcp server — but the vendor is undisclosed, it's new, and its data is modelled from free public signals.
Sonar vs AppFollow
AppFollow
Sonar
price
free plan; paid tiers reported around $99/mo+
$19/mo or $149/yr
free tier
yes
yes
platform
web
web + cli
stores
app store, play + many more
app store + google play
data type
measured reviews + modelled aso
modelled (free public signals)
a/b testing
no
no
api / mcp
api
rest api + cli + mcp server
switch fordevelopers and ai agents that want cheap, programmatic aso access
pros
+rest api, cli and mcp server — best agent access here
+$19/mo for unlimited apps and keywords, both stores
+free credits on signup and no-subscription credit packs
cons
−company and founder undisclosed
−new and unproven track record
−data modelled from free public signals — lower fidelity
#11 in aso tools · a genuinely cheap native mac aso app for ios developers
68/100
verdictexcellent value for solo ios devs and one of the few tools shipping an official mcp beta — but it's mac-only, ios-only, and made by a micro-vendor, so scope your expectations accordingly.
Astro vs AppFollow
AppFollow
Astro
price
free plan; paid tiers reported around $99/mo+
$9/mo ($108 billed annually)
free tier
yes
no
platform
web
native mac app (macos 14+)
stores
app store, play + many more
app store (ios) only
data type
measured reviews + modelled aso
modelled (apple asa index)
a/b testing
no
no
api / mcp
api
official mcp server (beta)
switch forindie ios developers who want simple, affordable aso without a web suite
pros
+outstanding price/value for indie ios developers
+native, snappy mac app with unlimited keywords/apps
+ships an official mcp server (beta) plus prompt library
+real if modest adoption (product hunt #1, sept 2023)
cons
−mac-only and ios-only — no google play, no web app
every tool on this page went through the same test as AppFollow — same tasks, same order, scored the same way. the comparison tables are the figures from that testing, not vendor spec sheets.