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Google Play Console + Store Listing Experiments alternatives

14 tools we tested head to head against Google Play Console + Store Listing Experiments, ranked — and what each one actually does differently.

last reviewed 23 jul 2026 · from our best 15 aso tools ·list curated by Onur Ozcanxin

first — what you'd be leaving

Google Play Console + Store Listing Experiments ranks #6 of 15 in our aso tools testing. the free, measured, first-party android equivalent.

79/100

free first-party android analytics plus native a/b testing of icon, screenshots and descriptions on live traffic. the android counterpart to app store connect, and just as essential.

why people look for an alternative
  • your own app only — no competitor or keyword data
  • title changes require a full update, not an experiment
  • no ai or competitive features surfaced as of 2026

stay with Google Play Console + Store Listing Experiments if measured first-party android install and conversion data is the thing you care about most — nothing below beats it on that.

the short version
best alternativeAppTweakgrowth teams that want one full-featured suite with published mid-market pricing90/100best free optionAppfiguresdevelopers who own the app and want data plus automation without a sales call82/100
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  1. 1

    AppTweak

    #1 in aso tools · the deepest aso suite with prices you can actually see

    90/100

    verdictthe best all-round default: keyword research, rank tracking, reviews and apple ads under one roof, at a price you don't have to phone a salesperson to learn.

    AppTweak vs Google Play Console + Store Listing Experiments
     Google Play Console + Store Listing ExperimentsAppTweak
    pricefree (one-time $25 registration)$79/mo (Essential, billed annually)
    free tieryesno
    platformweb (google)web
    storesgoogle play (android) onlyapp store + google play
    data typemeasured (first-party)modelled (apple asa index)
    a/b testingnative (store listing experiments)no (use first-party ppo/sle)
    api / mcpplay developer apiapi (separate product) + ai agents

    switch forgrowth teams that want one full-featured suite with published mid-market pricing

    pros
    • +full aso suite across both stores with published mid-market pricing
    • +strong apple search ads data and management
    • +real ai-agent tooling shipped in 2025–2026, not just a press release
    • +grounds assistants with a public llm info page
    cons
    • enterprise tier and api pricing are quote-gated
    • per-tier keyword caps and single seats on lower plans
    • keyword popularity comes from the same apple index as rivals
  2. 2

    Sensor Tower

    #2 in aso tools · the market-intelligence data leader — behind a sales call

    84/100

    verdictthe broadest competitive dataset in the market, especially after absorbing data.ai — but you are buying modelled estimates, opaquely priced, and it is overkill for most indie aso work.

    Sensor Tower vs Google Play Console + Store Listing Experiments
     Google Play Console + Store Listing ExperimentsSensor Tower
    pricefree (one-time $25 registration)not public — quote-gated
    free tieryesno
    platformweb (google)web
    storesgoogle play (android) onlyapp store + google play
    data typemeasured (first-party)modelled estimates
    a/b testingnative (store listing experiments)no
    api / mcpplay developer apiapi (enterprise tier)

    switch forteams whose main need is competitive download, revenue and ad intelligence at scale

    pros
    • +unmatched competitive data breadth across the whole market
    • +absorbed data.ai, consolidating the two biggest estimate sets
    • +ad intelligence (pathmatics) alongside store data
    cons
    • pricing entirely quote-gated; contracts are enterprise-sized
    • you are buying modelled estimates, not measured data
    • overkill and unaffordable for most indie aso needs
  3. 3

    MobileAction

    #3 in aso tools · full aso plus apple ads and a serious api — now inmobi-backed

    83/100

    verdictbreadth plus one of the strongest apis in the category; the may 2026 inmobi acquisition adds weight but also roadmap uncertainty worth watching.

    MobileAction vs Google Play Console + Store Listing Experiments
     Google Play Console + Store Listing ExperimentsMobileAction
    pricefree (one-time $25 registration)$15/mo (ASO Lite)
    free tieryesno
    platformweb (google)web
    storesgoogle play (android) onlyapp store + google play
    data typemeasured (first-party)modelled (apple asa index)
    a/b testingnative (store listing experiments)no
    api / mcpplay developer apilarge api + ai assistant

    switch forteams that want aso, apple ads management and a large api from one vendor

    pros
    • +aso plus genuine apple search ads campaign management
    • +one of the largest apis in the category for automation
    • +some published entry pricing (aso lite $15/mo)
    • +2026 ai assistant and smart-bidding features
    cons
    • full pricing partly quote-gated
    • post-acquisition roadmap and pricing uncertainty (inmobi, may 2026)
    • estimates are modelled like the rest of the category
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  4. 4

    Appfigures

    #4 in aso tools · the developer's choice: transparent, scalable, real api

    82/100

    verdictthe most transparently and granularly priced tool here, with a genuine developer api and a free tier — lighter on competitive intel, but ideal if you want to build on your own numbers.

    Appfigures vs Google Play Console + Store Listing Experiments
     Google Play Console + Store Listing ExperimentsAppfigures
    pricefree (one-time $25 registration)free tier; paid from $9.99/mo
    free tieryesyes
    platformweb (google)web
    storesgoogle play (android) onlyapp store + google play
    data typemeasured (first-party)modelled + your own store data
    a/b testingnative (store listing experiments)no
    api / mcpplay developer apideveloper api (paid tiers)

    switch fordevelopers who own the app and want data plus automation without a sales call

    pros
    • +fully transparent, granular pricing that scales with usage
    • +genuine developer api on paid tiers
    • +real free tier and low $9.99 entry point
    • +combines sales/analytics with aso in one place
    cons
    • competitive-intelligence depth below the market-data leaders
    • no a/b testing
    • estimates are modelled
  5. 5

    App Store Connect + Product Page Optimization

    #5 in aso tools · free, first-party, and the only measured truth for your ios app

    80/100

    verdictthe only source of measured ios data about your own app, plus free native a/b testing of your icon, screenshots and preview video. no paid tool replaces it.

    App Store Connect + Product Page Optimization vs Google Play Console + Store Listing Experiments
     Google Play Console + Store Listing ExperimentsApp Store Connect + Product Page Optimization
    pricefree (one-time $25 registration)free (with the $99/yr apple developer program)
    free tieryesyes
    platformweb (google)web (apple)
    storesgoogle play (android) onlyapp store (ios) only
    data typemeasured (first-party)measured (first-party)
    a/b testingnative (store listing experiments)native (product page optimization)
    api / mcpplay developer apiapp store connect api

    switch forevery ios developer — this is the foundation the paid tools sit on top of

    pros
    • +the only measured (not modelled) data for your own ios app
    • +free native a/b testing via product page optimization
    • +custom product pages for campaign-specific listings
    • +free with the developer program you already pay for
    cons
    • your own app only — no competitor or market data
    • no keyword research or rank tracking
    • ppo limited to visual assets on the default page
  6. 6

    AppFollow

    #7 in aso tools · the widest review and reputation coverage, with a free tier

    76/100

    verdictbest-in-class review and reputation management across the widest set of stores, with a genuine free tier; aso and keyword depth are secondary.

    AppFollow vs Google Play Console + Store Listing Experiments
     Google Play Console + Store Listing ExperimentsAppFollow
    pricefree (one-time $25 registration)free plan; paid tiers reported around $99/mo+
    free tieryesyes
    platformweb (google)web
    storesgoogle play (android) onlyapp store, play + many more
    data typemeasured (first-party)measured reviews + modelled aso
    a/b testingnative (store listing experiments)no
    api / mcpplay developer apiapi

    switch forteams whose priority is managing reviews, ratings and reputation across many stores

    pros
    • +widest review/reputation coverage across stores
    • +sentiment analysis and reply workflows built in
    • +genuine free tier
    cons
    • aso and keyword depth secondary to dedicated suites
    • paid-tier pricing varies across sources — confirm live
  7. 7

    App Radar

    #8 in aso tools · balanced mid-market aso plus apple ads automation

    74/100

    verdicta solid, well-rounded mid-market suite with apple ads automation; part of the splitmetrics group, and it absorbed thetool in 2021.

    App Radar vs Google Play Console + Store Listing Experiments
     Google Play Console + Store Listing ExperimentsApp Radar
    pricefree (one-time $25 registration)reported from ~€58/mo (verify live)
    free tieryesno
    platformweb (google)web
    storesgoogle play (android) onlyapp store + google play
    data typemeasured (first-party)modelled (apple asa index)
    a/b testingnative (store listing experiments)no (sibling: splitmetrics)
    api / mcpplay developer apiapi

    switch foragencies and teams wanting aso plus apple search ads in one european-built tool

    pros
    • +balanced aso plus apple search ads automation
    • +metadata publishing straight from the tool
    • +backed by the splitmetrics group
    cons
    • pricing not transparently tiered — verify live
    • per-app model can escalate in cost
    • estimates modelled like the rest of the category
  8. 8

    SplitMetrics Optimize

    #9 in aso tools · the gold standard for pre-launch creative a/b testing

    72/100

    verdictthe category leader for pre-launch creative and concept testing at scale — but expensive, enterprise-oriented and narrow, and free native a/b testing covers most teams' needs.

    SplitMetrics Optimize vs Google Play Console + Store Listing Experiments
     Google Play Console + Store Listing ExperimentsSplitMetrics Optimize
    pricefree (one-time $25 registration)not public — quote-gated
    free tieryesno
    platformweb (google)web
    storesgoogle play (android) onlyapp store + google play
    data typemeasured (first-party)your own experiment data
    a/b testingnative (store listing experiments)simulated pre-launch (its specialty)
    api / mcpplay developer apilimited

    switch forteams running high-volume creative experiments before they ship to the store

    pros
    • +leader for high-volume pre-launch creative testing
    • +test concepts before they go live in the store
    • +apple search ads automation included
    cons
    • pricing quote-gated and enterprise-sized
    • narrow (testing-first), overkill for most teams
    • free first-party a/b testing covers most needs
  9. 9

    Sonar

    #10 in aso tools · the most agent-ready aso tool at any price — with caveats

    70/100

    verdictexceptional value and the best agent access in the category — rest api, cli and an mcp server — but the vendor is undisclosed, it's new, and its data is modelled from free public signals.

    Sonar vs Google Play Console + Store Listing Experiments
     Google Play Console + Store Listing ExperimentsSonar
    pricefree (one-time $25 registration)$19/mo or $149/yr
    free tieryesyes
    platformweb (google)web + cli
    storesgoogle play (android) onlyapp store + google play
    data typemeasured (first-party)modelled (free public signals)
    a/b testingnative (store listing experiments)no
    api / mcpplay developer apirest api + cli + mcp server

    switch fordevelopers and ai agents that want cheap, programmatic aso access

    pros
    • +rest api, cli and mcp server — best agent access here
    • +$19/mo for unlimited apps and keywords, both stores
    • +free credits on signup and no-subscription credit packs
    cons
    • company and founder undisclosed
    • new and unproven track record
    • data modelled from free public signals — lower fidelity
  10. 10

    Astro

    #11 in aso tools · a genuinely cheap native mac aso app for ios developers

    68/100

    verdictexcellent value for solo ios devs and one of the few tools shipping an official mcp beta — but it's mac-only, ios-only, and made by a micro-vendor, so scope your expectations accordingly.

    Astro vs Google Play Console + Store Listing Experiments
     Google Play Console + Store Listing ExperimentsAstro
    pricefree (one-time $25 registration)$9/mo ($108 billed annually)
    free tieryesno
    platformweb (google)native mac app (macos 14+)
    storesgoogle play (android) onlyapp store (ios) only
    data typemeasured (first-party)modelled (apple asa index)
    a/b testingnative (store listing experiments)no
    api / mcpplay developer apiofficial mcp server (beta)

    switch forindie ios developers who want simple, affordable aso without a web suite

    pros
    • +outstanding price/value for indie ios developers
    • +native, snappy mac app with unlimited keywords/apps
    • +ships an official mcp server (beta) plus prompt library
    • +real if modest adoption (product hunt #1, sept 2023)
    cons
    • mac-only and ios-only — no google play, no web app
    • single-developer micro-vendor — concentration risk
    • no a/b testing or apple search ads management
+ 4 more tested, not detailed here
we ranked 15 aso tools in total. the 4 that didn't make this page are written up in the full ranking →

how these were compared

every tool on this page went through the same test as Google Play Console + Store Listing Experiments — same tasks, same order, scored the same way. the comparison tables are the figures from that testing, not vendor spec sheets.

the aso tools test in full →
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