Microsoft Clarity
input masking you are not allowed to switch off, free, with no traffic limit — and a business model worth understanding.
the only tool here where a careless install is still a safe install, because the masking is not yours to disable.
clarity's faq is unusually blunt: 'content in the input boxes is masked in all modes and can't be customized'. no configuration, no flag, no enterprise override. everything else in this category is a default you can weaken; this is a constraint. for an organisation where the snippet will be installed by whoever picks up the ticket, that distinction is worth more than any feature.
the rest holds up. there is a native consent api, third-party cmp support, and microsoft requires explicit consent for eea, uk and swiss visitors — enforced by degrading the product rather than by trust. without a consent signal, session continuity breaks and each page view becomes a new session, so replay stops working properly rather than quietly continuing. eu customers contract with microsoft ireland, with standard contractual clauses covering transfers. the client-side capture sdk is open source under mit; the backend is not.
the description above is ours, condensed from the ranking. pricing moves — check it on the vendor's own page before you rely on it.
- category
- session replay tools
- pricing
- free
- website
- clarity.microsoft.com
the only tool here where a careless install is still a safe install, because the masking is not yours to disable.
we researched this category against vendors' own pricing pages and licence files. that is where this line comes from — not from the vendor, and not from anything they paid for.