Vonage
possibly the lowest published markup of any major cpaas
splits the bill into meta's fee plus a platform fee starting around a hundredth of a cent — on paper the cheapest major cpaas here, if the floor rate applies where you send.
vonage is unusually clear that you pay two things: whatsapp's own fee and vonage's platform fee. that platform fee starts as low as €0.0001 per message, defined per country and category. at the floor that is roughly a thirtieth of twilio's charge.
the caveat is in the phrase 'as low as'. rates are country-specific and the spread is wide, so the headline number may not describe your traffic at all. check your actual destinations before treating this as the cheap option.
the description above is ours, condensed from the ranking. pricing moves — check it on the vendor's own page before you rely on it.
- category
- whatsapp api providers
- pricing
- platform fee from €0.0001 per message
- website
- developer.vonage.com
splits the bill into meta's fee plus a platform fee starting around a hundredth of a cent — on paper the cheapest major cpaas here, if the floor rate applies where you send.
we researched this category against vendors' own pricing pages and licence files. that is where this line comes from — not from the vendor, and not from anything they paid for.